APAC consumers were first to discover the post-lockdown life, which is why, end April, Puratos investigated how the needs for bakery items has evolved in APAC.

The coronavirus outbreak has had a profound impact on consumers, changing how they live, what they eat and how they purchase.  To understand these changes in behaviour and to offer our customers in depth insights, Puratos is conducting consumer surveys around the world to discover how bakery categories will need to adapt and evolve to meet future consumer needs in the ‘new normal’.

APAC consumers were first to discover the post-lockdown life, which is why, end April, Puratos investigated how the needs for bakery items has evolved in APAC.

 

More hygiene

APAC consumers are worried about their personal health and seeking re-assurance and guarantee on hygiene.  It is not a surprise that hygiene has now joined health, freshness and taste as key criteria when purchasing bakery items. Stores & restaurants need to re-build trusts with new hygiene protocols ensuring the safety of their customers and employees.

Winning products

Product preferences are evolving and there is an increased interest for products which are:

  • Healthy and contribute to strengthening theimmunity.  Consumers will increasingly look for ingredients such as fibres, grains and fruits, while also preferring cakes with less fat & sugar.
  • Freshly packed with 1-2 days shelf life, while un-packed products are now making many consumers uncomfortable.
  • Indulging, with sweet baked goods very appreciated as small reward and escape from daily stress
  • Local, now considered more trustworthy
  • Affordable, because most families expect financial losses due to the crisis and will pay more attention to the amount spent on food.

Winning sales channels

Purchasing behaviours are also changing, with 2 sales channels likely to perform above average after the crisis.

Online purchases have strongly increased during the crisis and is expected to keep growing. Consumers are building new shopping routines and opt for purchasing without visiting physical stores as this helps address their safety concerns.

Artisans and bakery chains, the most trusted shopping location for hygiene and food safety in APAC.

Home baking

While staying at home during the lockdown, 68% of APAC consumers were home baking, amongst which an amazing 95% state they will continue or even increase in the future.  The benefits they see are clear: home baking is considered healthier, offers great family time, and helps to control the hygiene.

Stay tuned for more consumer insights

In the upcoming weeks and months, we will continue to explore and gather in-depth insights into global and local consumer behaviour, attitudes, choices and trends related to Bakery categories.

Other news
Taste Tomorrow 2022 trend forecast for bakery, patisserie & chocolate

Taste Tomorrow 2022 trend forecast for bakery, patisserie & chocolate

 

By delving deep into the consumers’ behaviors and needs worldwide, Taste Tomorrow identifies current and future trending topics, illuminating pathways for bakers, patissiers, chocolatiers, brand owners, manufacturers and retailers to successfully navigate the rapidly evolving consumer landscape. For 2022, these are the 5 key consumer trends and drivers in the bakery, patisserie and chocolate industry you need to know about.

 

HEALTH & WELL-BEING

HEALTH & WELL-BEING

 

The way food is produced impacts both people’s health and our planet. That’s why, since the very beginning, Health & Well-Being has been at the heart of Puratos’ research and development activities. We aim to provide the most nutritionally wholesome products possible, without compromising on taste, texture, quality, or safety.

LEADING ENTERPRISE TO CREATE “GEEEN JOURNEY”

LEADING ENTERPRISE TO CREATE “GEEEN JOURNEY”

No-one can ignore the extent of the environmental crisis facing humanity. There is an urgent need to reduce our environmental footprint in order to preserve our planet for future generations. Puratos considers this as an opportunity to reduce the company’s carbon footprint, water consumption and waste generation. We have clear objectives: become CO2 neutral and water balanced by 2030.

 

FOOD INNOVATION FOR GOOD

FOOD INNOVATION FOR GOOD

We move the planet forward by creating innovative food solutions for the health and well-being of people everywhere.
Planting thousands of trees, Puratos Grand-Place Vietnam "reinvests" in the environment

Planting thousands of trees, Puratos Grand-Place Vietnam "reinvests" in the environment

In 2021, Puratos Grand-Place Vietnam has successfully implemented two tree-planting programs to contribute to improving the environment and increasing farmers’ income.
The "Green Journey" towards Carbon Neutral of Puratos Grand-Place Vietnam

The "Green Journey" towards Carbon Neutral of Puratos Grand-Place Vietnam

On its way to implement the revolutionary activities in the "green journey" towards sustainable development, Puratos-Grand Place Vietnam is one of the pioneers who is bringing positive impacts to the goal of actualizing carbon neutrality in business operations.

 

Puratos Grand-Place Vietnam and its human-centered philosophy for the sustainable development of the environment and the Earth

Puratos Grand-Place Vietnam and its human-centered philosophy for the sustainable development of the environment and the Earth

Puratos Grand-Place Vietnam and its human-centered philosophy for the sustainable development of the environment and the Earth


BUILDING THE SUSTAINABLE COCOA SUPPLY CHAIN

BUILDING THE SUSTAINABLE COCOA SUPPLY CHAIN

Devoting nearly 30 years "hand in hand" to Vietnam cocoa industry, GRICHA SAFARIAN has developed a model of the complete supply chain for the country's cocoa.

 

 

A $4.5bn disruptive buying model can overturn injustice in cocoa – thinktank

There is a “lack of respect” for the cocoa fruit, for farmers and for the forest because fermentation – one of the most important steps for chocolate flavour development and value creation – is being overlooked. - Said Gricha Safarian, Founder of Cacao-Trace cum Managing Director of Puratos Grand-Place Indochina, who has been working in the cocoa industry for over 30 years. 

Where to buy baking equidments in HCM city

Where to buy baking equidments in HCM city

Bài viết này sẽ gửi đến bạn đọc tổng hợp những địa chỉ chọn mua nguyên liệu, dụng cụ làm bánh uy tín và đáng tin cậy ở Thành Phố Hồ Chí Minh.
Selfie with Puratos Grand-Place competition

Selfie with Puratos Grand-Place competition

Người tham gia chụp ảnh cùng bất kì sản phẩm sô cô la thẻ compound nào từ Puratos Grand-Place và gửi về cho Ban Tổ Chức.

The danger from "Cancer Bread Improver" and How to recognize it

The danger from "Cancer Bread Improver" and How to recognize it

Potassium bromate is a strong oxidizer that can destroy cells, which are believed to cause cancer.

The Classic French Éclair Gets a Makeover

The Classic French Éclair Gets a Makeover

The humble 19th-century éclair has surpassed the macaron as the most buzzed about Parisian bonbon of the moment, in no small part thanks to a redesign.