Puratos Grand-Place continuously innovates, with the exclusive aim to help you grow your business. Even though technology plays a fundamental role during the development of our products, innovation always starts with our passion for the consumer. Local and international consumer surveys, shopper research, trend watching, sensorial analysis... We have developed our own set of tools to closely monitor what drives consumer choices. You, as our customer, can benefit from a unique mixture of consumer insights, relevant to their business.

Straight to the heart of our consumers

Nowadays, the international markets for bakery, patisserie & chocolate finished goods are entirely consumer-led. The consumer is in control. He decides what products he will welcome and embrace in the baked goods industry. This means that any company hoping to stay ahead of the competition must understand exactly what it is that consumers need, request and expect from their food products, and how they make their choices and decisions.

Thanks to our international network of subsidiaries and partners, Puratos is in an excellent position to identify the latest consumer trends at a very early stage. In addition, we benefit of and maintain an open and constructive dialogue with more than 200.000 customers around the world, and host a variety of different trade organizations.

But the most immediate and targeted feedback comes from our own collection of tools, including our Taste Tomorrow survey, our innovative Sensobox/ Sensobus, and our laboratory for Sensory Analysis.